Save. Optimize. Control.
Your brand management in one place!/

 

 

Contact us to get a demo visit with one of our Consultants

Features Organize & Centralize

CENTRALIZE & ORGANIZE

  • Brand Book Module/

    We implement your brand book, strategic definitions, and guidelines in Central’s unique online book module which features your content, images, and downloads organized in chapters and sections according to your brand’s needs. Say goodbye to static and outdated PDF’s. Once online, we can update any norm or guideline or content, by request, in less than 48 hours.

    Optional: if your brand is not normalized or you want to update your brand book, our consultants are ready to help you with this task. Contact us.

  • File Repository Module/

    Upload and organize in folders your strategic digital brand assets and files, such as documents, templates, and photos. Your users will be able to access these working tools online and download it, according to their role’s permissions. Create Special Folders with restricted access, perfect for managing more confidential files.

Features Approve & Collaborate

APPROVE & COLLABORATE

  • Approval workflow & Helpdesk Module/

    Review and approve online all sorts of artwork, documents, and texts. Each request ticket and every step in the approval workflow are registered, consolidating the interaction between all parties involved: suppliers, managers and brand guardians. Through helpdesk tickets, the brand guardian can also respond to its users’ questions and requests.

  • Administrative Module/

    Create users and assign them roles and permissions, in order to control who accesses your modules and files within your Central. Each user has its own personal username and password. Use internal notifications to keep your brand community updated on important news and events.

  • All your Brand Holders: internal users, upper-managers, and suppliers have a role in the Central.

FEATURES

'Responsive'

Accessible on any device. Intuitive and easy to use.

Customized

To reflect your brand identity.

Collaborative

Multiple users and roles. Collaboration between Brand Guardians, employees and providers.

Online

Accessible 24x7, from anywhere. Without installing software.

Scalable

Scale up as you need, from Basic to Full plan.

Secure

Built on Amazon Web Services, following world-class standards.

SaaS

Software as a Service, maintained and updated constantly.

Support

User training and customer support.

Multilanguage

Multiple languages available.

TAKE A LOOK INSIDE CENTRAL DE MARCA

A modern platform that adapts to your brand and gives you the tools you need to manage it.

PLANS

Anual scalable plans, created to fit your brand management needs

Basic

  • Users
    30
  • Customized
  • Brand book Module
  • File repository Module
  • Approval workflow & Helpdesk Module
  • Notifications
  • User & Role management
  • Productivity report
  • Embedding code
  • Multilanguage system
  • File capacity

Full

  • Users
    50
  • Customized
  • Brand book Module
  • File repository Module
  • Approval workflow & Helpdesk Module
  • Notifications
  • User & Role management
  • Productivity report
  • Embedding code
  • Multilanguage system
  • File capacity
    250 GB

You can upgrade or scale up your users or capacity.

Start managing your brand in one place, from only USD $3.950/year.

Contact our consultants in order to adjust your plan according to your brand's needs and access our exclusive services, such as training sessions, micro-consulting (coffee with a branding expert), and design & editing packages.

OUR BACKGROUND

Central de marca was developed by Corporate, a consulting firm that specializes in brand strategy, identity, and management, offering its services for over 20 years in Latin America.
Daniel Pardo

“I’m very happy to present Central de Marca(R). It answers a question our clients always ask us at the end of their strategic branding projects: “and now, how can we get everyone in our company to apply what we’ve defined?” This project, a result of over 3 years of hard work, both researching and developing, was headed by Maria Mercedes Mesa and María del Mar Restrepo, members of our team. It was structured jointly with our collaborators in Spain, and developed by Deloitte Digital. I’d like to thank everyone who was involved for their commitment and enthusiasm. The result: a world-class brand management platform. Simple. Efficient. Intuitive. A must-have for strategic brand management.

Daniel Pardo
President. Corporate

Carlos Labanda Maján

We fell in love with this project since the moment we started working on it. The concept is completely innovative: to manage a brand 100% digitally. With this premise, we got to work adding the latest technologies and the best practices for development, with detailed design and a pixel-perfect implementation.

Carlos Labanda Maján
Senior Manager. Deloitte Digital (Co)

 

 

Do you want more information? Contact us!